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Legend
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Events Listing 07 October 2011
07 February 2011 - 30 November 2011
SES San Diego 2011
Date :
07 February 2011 - 30 November 2011
Time of the event : 10:00 am
Event type :
Conferences
Speaker/Lecturer : Benu Aggarwal, Founder & President, Milestone Internet Marketing
Jonathan Allen, Director, SearchEngineWatch
Paul Carff, Sr. Developer Advocate, Google Inc.
Description of the activity : Most SES events cover introductory and basic level tracks, including:
- How to design search engine-friendly web pages
- Constructing a business case for your board to encourage a greater investment in search
- The basics of building links and their importance to rankings
- Whether to build expertise in house or outsource to an agency
- How to select an agency if you choose to go down this route
- Manage pay-per-click campaigns and analyzing your return on investment
- Building an analytics package into your business and interpreting the results to build greater success
- How to convert more of your visitors into buyers with refinements to landing pages
Event location : San Diego, California.
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Events 
